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Although the methods used by advertisers are infinitely, they have a common goal to persuade those who may become their customers to buy their products. An excellent advertisement will create a deep impression on its potential customers through particular techniques.
The hallmark of an excellent advertisement is an ethical one. What is defined as an ethical advertisement? An ethical problem in the contemporary business environment is deceptive advertising, which can mislead consumers and injure competitors. Though illegal in its most blatant forms, deceptive advertising can occur in subtle ways that are difficult to establish as outright deception, such as puffery, incomplete comparisons and implied superiority claims...
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