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Advertisers Take Us For Spend Thrift Fools

Advertisers Take Us For Spend-thrift Fools

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Title: Advertisers Take Us For Spend-thrift Fools

Essay Details:

Subject: Miscellaneous

Author: James W

Date: April 7, 2015

Level: University

Grade: A

Length: 4 / 1082

Essay text:

A relatively minor, but important, form of advertising is institutional (or image) advertising, designed solely to build prestige and public respect for particular items. Each year millions are spent on institutional advertising, which usually mentions products or services only incidentally. Another minor, but increasingly popular, form of advertising is co-operative advertising, in which the manufacturer shares the expense of local television, radio, or newspaper advertising with the retailer who signs the advertisement. National advertisers occasionally share the same space in magazine advertising...

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