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The research team decided to limit the current research to the Houston, Texas area. The students would take a sample, in the natural environment, to include five corporate gas stations and five different grocery stores around Houston.
Retailers, such as Wal-Mart, Kroger, and Randall's (big box retailers), are capturing a growing percentage of the market share of gasoline sales from conventional convenience formats, and additionally, have helped to reduce the mean price of gasoline through lower profit margins and competitive practices. Research indicates since the inception of big box retailers, during mid-1980 into the fuel sales market, overall corporate convenience-store fuel sales have decreased by an average of 13% on a national scale (American Independent Business Alliance, 2005)...
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