Ads, Mantras and Zen

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Title: Ads, Mantras and Zen

Essay Details:

Subject: Miscellaneous

Author: Charles R

Date: April 18, 2014

Level: University

Grade: B

Length: 3 / 670

Essay text:

Great ads were only sometimes associated with great brands. While great brands sometimes have next to no advertising at all. begin with your mantra Great brands have brand mantras that in a few words capture their spirit and essence. The mantra is not a slogan - it is the golden thread that holds everything together, from what a company makes, to its hiring policies. The purpose of this mantra is to instill in employees & marketing partners what the brand means to customers, giving all actions a common goal. At Nike the slogan is just do it - the mantra is Authentic Athletic Performance...

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