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This will assist DDI in moving past the introduction stage, and into the growth stage by establishing a strong and emergent customer base. In order to reach the target audience of 25 to 40 year old males, DDI will utilize a strong advertising campaign consisting of flyers, ads in the Tucson Weekly, and commercials aired on television (ESPN, KGUN, and FOX). By designing and implementing an advertising campaign that arouses this specific audience, Dirty Deeds is saving money by choosing the right marketing avenues that increase their chance for success in the 21st century.
Direct marketing is a cost effective way to help DDI locate and retain customers throughout the year...
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