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Through our own demand as consumers, the use of advertising in television, newspapers, and especially magazines relays to the public an erratic system of stereotypical information. The system of information relayed through photographic imagery in advertising directly affects the thoughts of society, on how a woman should look and feel. Thus, mixing the stereotypical woman of delicacy, and grandeur with sex and sexuality. The vast amount of stereotypical advertising today is directed at the middle-class, American worker. This specification in advertising is due to the fact that the middle class workers are the main consumers...
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