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Essay text:
However, as market situation changes, Rose's CEO Tom Rose has seemingly found himself between a rock and a hard place. Rose's major customer, Party! Chain store plans to launch a private label line of party goods and wants Rose to do the manufacturing. This happening just then Rose is preparing for a major branding effort creates a dilemma of which way should the company go, as current capacity isn't enough to support both private-label manufacturing and the branding campaign.
I suggest for Rose to pass on Party!'s offer and go ahead with creating own brand. Firstly, a myth of impossibility of branding a commodity good is totally busted by the example of toilet paper brands...
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