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About fifteen minutes in Mr. Rickard's speech I became intrigued by how his company, Morris Digital Works, had taken the failing newspaper "Bluffton Today" and turned it into a city-wide phenomenon, and my opinion of online news changed. I loved the fact that "Bluffton Today" is trying to salvage its small town appeal by giving only local news to maintain its community identity, but also is trying to protect its future by advancing technologically. Mr. Rickard explained that his company was not trying to replace the ink and paper part of the news, but instead trying to connect their audience to the outside world through their personal and social issues...
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