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Cambria Suites did a really good job of this in 2005 by starting their “generation x” program.
In 2005 the average room rate paid by generation x guests exceeded the average room rate paid by the baby boomer generation. The article talks about how generation x are now in the ceo positions in companies. These people are finally to the point where they are deciding the family vacations and choosing where to stay. The article claims there are 60 million people who fall into the generation x category ages twenty-seven to forty-two. Cambria Suites claims that generation x is in the market for the overall experience when they travel...
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