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The Tylenol tragedy not only took Johnson & Johnson by surprise, but it also rocked the entire country’s world when the news hit.
In the fall of 1982, McNeil Consumer Products, a subsidiary of Johnson and Johnson, was faced with a nationwide crisis involving seven individuals who passed away inexplicably in the West side of Chicago. After careful investigation, authorities determined that each of the individuals that died had taken an Extra-Strength Tylenol capsule mixed with cyanide. This occurrence was immediately broadcasted through the media which created a shocking nationwide panic. Due to the impact received nationwide of these unfortunate poisonings, Johnson and Johnson found it necessary to immediately launch a public relations program in order to save the integrity of not only their product, but that of the overall corporation...
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