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Corporate social responsibility can be classified in different heads as shown :
Here the overlapping area shows mutual benefits as against philanthropy model where one party gets benefited at the expense of other. So in the model called corporate social responsibility a partnership exists between companies, individual and NGOs for mutual benefits.
Existing E-CRM Models(cause related marketing)
The above mix is what is existing a present and the mix is very well ensuring that the blend of profit making, branding and social responsibility is being achieved by the companies. The under mentioned models are practiced by Indian Inc...
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