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07
Brand values…………………………………………………………….. 07
Key strengths………………………………………….………………… 08
Objectives…………………………………………………….…………. 09
Geographical scope………………………………………..….……….… 09
Functional policies…………………………………………………….... 10
HRM levers…………………………………………………………………….. 13
7-S framework…………………………………………………………………...
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