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More than 70 percent of Wal-Mart’s merchandise comes from China. If Wal-Mart were a country, it would be china’s eighth-largest trading partner, ahead of Russia and Great Britian.
Although the bulk of Wal-Mart’s sales come from the United States, its international division is currently growing at over 11 percent annually. Roughly one-third of its stores are located in 14 markets outside of the United States and account for 20 percent of sales. In order to appeal to consumers of differing levels of affluence and sophistication in various countries, one might expect that Wal-Mart would have to change its strategy...
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