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Essay Details:
Essay text:
Communication will be essential to the success of the organization. With one product and two different markets, the president can choose only one market to launch the new product. What can happen if the incorrect information is used in the research, and how that can cause a company to lose customers and money?
Situation Analysis
Issue and Opportunity Identification
With the president feeling pressure to come up with a new product, the president has to come up with a plan to keep their customers on the consumer and business side without losing either one. The board only allows for one new product to be launched a year...
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