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in the 1940s, its leaders believed that the key to success was investment in its people (Liker, 2004).
The Toyota culture has evolved since the company's founding and is the core competence of the company. It is the reason why operations are lean, cars hit the market on time and on budget, chief engineers developing cars deeply understand the customer, company executives anticipate long-term trends and have clear strategies, and every employee (called a team member) is vigorously working on achieving the annual plan of the company.
The Toyota Way is first and foremost about culture -- the way people think and behave is deeply rooted in the company philosophy and its principles (Liker, 2004)...
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