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Essay Details:
Essay text:
Toy Industry In India: 9
Toys and Games 9
About Hamleys: History: 14
More about the store: 15
Different Products At Hamleys: 16
Other Attractions In Hamleys: 16
About Reliance Retail: 16
About the Joint venture: 17
9. Data Analysis and Interpretation 20
10. Findings of Experiential survey: 35
11. Factors under consideration when choosing a store location: 36
12. Final location suggestions : 36
13. Annexure: 38
Questionnaire: 38
14. References 42
Introduction
Reliance Retail has tied up with the British toy retailer Hamleys Group to set up a nationwide network of exclusive toy stores...
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