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The products fill an identified need of the customers, the daily life need, and the need of having quality, new and exclusive products, for example in the beauty department. All products have guarantee.
Promotion/Image: There are many people that agree with the phrase “image is everything” and they would rather pay six times the price for something with a designer label or a quality reputation than pay less for an unknown brand. Of course Jumbo’s products aren’t all expensive.
Place: Jumbo’s supermarkets are located in the principal cities across Chile.
-www.jumbo.cl
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