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Children sing the phrase over and over throughout the entirety of the commercial. By the time the commercial ends the line and product are inevitably stuck in a persons mind. The commercial says "... and my mom says that's okay", which implies to children that their parents will allow them to eat this snack. Another example of a product with an addicting phrase is Oscar Meyer bologna. "My bologna has a first name its O-S-C-A-R..." Instead of this song selling the product itself, its aim is to sell the brand. Commercials use children to sing these songs and like the goldfish commercial, the song has been imprinted into a persons memory be the end of the commercial...
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