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Essay text:
For an understanding of the drivers of this SWOT analysis and supporting literature, a PESTLE and Porter’s Five Forces analysis could be performed.
Strengths
• Solid financial growth: 2005 saw an increase in profitability by some 9.1 percent over the previous year, totalling ?67.9 million before tax. This reflected an increase in passenger numbers by 21.4 percent to 29.6 million and rise in the revenue per seat by 78 pence to ?38.66.
• Strong brand name: easyJet built its name on the back of its flamboyant founder, Stelios Haji-Ioannou, its bright orange airlines and online booking system, which lead to the strapline, “The web’s favourite airline...
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Common topics in this essay:
- 4 Long term financial Management
- Easyjet Analysis
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