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beef to target markets should be considered.
• Urban centers with high population densities, high disposable income, and local residents who dine out should be targeted.
• Affinity for U.S. brands, or anti-American sentiment in a prospective market, should be factored into an expansion decision.
Recommended Solution
• Focus on the market development model (same restaurants in new markets) with secondary focus on the penetration model (same restaurants in same markets) by targeting expansion in the western United States, and major cities in Australia, China, Chile, Brazil, and Central America leveraging existing local franchises...
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