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The goal of OB is to understand and improve the workplace for the entire group, and also to motivate them want to strive to reach higher goals and achieve more satisfaction from their job.
Organizational culture is the personality of the organization. The culture is made up of the beliefs, values, and norms that influence the organization members and their behaviors (McNamara, 1999). It is what develops within the organization and guides the organizational members in their behavior and is sometimes referred to as corporate culture (Schermerhorn, Hunt & Osborn, 2005).
Organizational culture can be divided up into two groups, subcultures and countercultures...
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