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Its profitability depends on its ability to accurately asses the readiness of the market and the value of business transactions.
When John J Mack took was appointed CEO of the company in 2005, he took on the daunting task of turning around a company that was underperforming in its retail brokerage and asset management areas. Morgan Stanley acquired the retail brokerage business when it merged with Dean Witter in 1997. From the outset, the two firms operated in different markets and eight years down the track, the two businesses still hadn’t fully integrated. They operated on different information and human resources platforms and were legally still two different firms which made it difficult for brokers to sell products across divisions of the company...
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Common topics in this essay:
- Can information systems provide businesses with a competitive edge? Are such IT related competitive advantages sustainable in the long run? Why or why not?
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- THE INVIRONMENT IMPACT ON MORGAN STANLEY
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