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Essay text:
The following paper will analyse the sneaker industry, while examining the multitude of viable manufacturing options, and critiquing their current manufacturing structure.
Footwear Industry ? Players, Revenues, Market Share
To properly review the manufacturing in the footwear industry, it is necessary to first gain
an understanding of the dominant leaders in the marketplace. The industry is currently
experiencing hyper competition, led by six main firms ? Nike, Reebok, Adidas, Fila,
Converse, and New Balance (see exhibit 1), with nearly $7 billion in revenues
domestically. Nike is the industry leader, with a 47% market share, followed by Reebok,
a distant second at 16%, and Adidas at 6% (see exhibit 2)...
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