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Di media cetak, umpamanya. Survei Nielsen Media Research menunjukkan jumlah pembaca majalah menurun. Ongkos cetak dan produksi terus membubung tinggi. Namun, mengapa majalah gratis malah makin berhamburan, mulai dari majalah gaya hidup, resto, film, komputer, hingga majalah perkotaan? Ada Djakarta, P Plus, Surabaya City, Nea, Me Say, Warung Jeje, Andong, Detik Comagz, dan puluhan nama lagi yang umumnya dicetak dengan kertas mahal dan desain indah. Kok bisa hidup? Dari mana ongkos produksinya?
Paradoks lain kita temui di industri telekomunikasi. Dulu, untuk mendapatkan kartu perdana, kita harus menyediakan Rp 100-300 ribu...
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