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Essay Details:
Essay text:
It has been successful even though there doesn't seem to be any huge increase in demand for a business-process platform.
2. Analysis:
1.
2.
1 The software industry analysis
• Motivation:
- To simplify use, to integrate system functions and to reduce costs
- Connect front and back office
? Companies can take advantage of increased communication and information between front and back
• Globalization
• Fast changing industry (creates need to adapt): Hardware became a commodity as software replaced it as a key thing.
2 Comparison of SAP’s previous and current strategies
• Early Key Strategies and Rationale
1970’s Running Calculations: R2 Mainframe
1980’s PC’s came and changed industry
1990’s Internet introduced and changed industry
2000’s Dot-com bubble burst
• At first SAP targeted large-sized companies (Make money from licensing fees)...
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