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When consumers think of the innovative technology in the auto industry they think of GM! For this to happen GM can no longer be a quick follower, but must be an industry leader in technological advances in the auto industry. GM must offer a variety of alternative vehicles that meet General Motors (GM) has been a leader in the auto industry which over the past few decades has continued to lose market share to foreign competition. The current weak U.S. economy combined with rising fuel prices and increased political pressures regarding global warming, presents several challenges to GM and the entire auto industry...
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