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Essay Details:
Essay text:
50,000
50,000*30(days of month)=15,00,000RS
2. SUGAR -> 50Lakh* 8gm
=40,000,000gm
=40,000kg
(A) PRICE: 40,000*15RS(per kg)=6,00,000kg
BRAND NAME: INDIAN CANE SUGAR
PLCE : MUMBAI
? 50kg packing
3. MASALA: 50Lakhs*1gm 50Lakh*0.6gm
=50,00,000gm =5,00,000
=5000kg 3000kg
1gm -> 40 pisa
300kg -> 1,20,000RS/Month
12,00,000 RS.
4. MILK : 50Lakh*6gm
=30,000kg
(A) PRICE: 30,000*85=25,50,000(Retail)
: 30,000*70=21,00,000(whole sale)
(B) SUGAR: full cream milk powder
->Fat force
->25kg loose packing
Marketing decisions generally fall into the following four controllable categories:
• Product
• Price
• Place (distribution)
• Promotion
The term "marketing mix" became popularized after Neil H...
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