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The other option to consider is to enter into the European Market. This could be accomplished by entering into a licensing agreement with Bar Maisse, a French company that specializes in wheel-alignment products. Duncan Industries also could consider entering into a joint-venture with Bar Maisse where profits and investment would be split 50-50. Another way to enter the European Union market would be to establish a manufacturing facility and marketing team in Germany to sell the Duncan Lift.
Based on the information provided in this report, it is recommended that Duncan Industries enter into the European Union market via a joint-venture with Bar Maisse...
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