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Essay text:
Snack foods
2. Desserts
3. Beverages
The major product line is of the Snack foods division while Desserts and beverages are relatively more secondary in nature.
Width of product mix : 3
Snack Foods
Snack Foods segment can be segmented into categories on various bases:
1. Vegetarian/ Non Vegetarian
McDonalds india offers 4 varities of Vegetable burgers, 2 other snacks and french fries. In the non-veg segment, it offers 4 different burgers and 1 other snack.
2. Price
McDonalds products can be divided into 2 major categories on the basis of price.
Low Price (Rs. 20-50): 5 Snacks.
Medium Price(Rs...
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