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They tell why and how well the product or service is by making it seem that it would be the logical choice. On the other hand you have a bad side to advertising as well. The advertisers can sort of lie to you and make the product or service a lot better or more capable than what it really is. They can make it seem that this product is the only way to go. They will show celebrities endorsing their product and that's how they will persuade you. For example the Pro-Active commercial featuring Jessica Simpson, They made her seem like she had a bad acne problem and this was the only product that can fix that...
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