Marketing Mix

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Title: Marketing Mix

Essay Details:

Subject: History

Author: Albert S

Date: June 24, 2016

Level: University

Grade: A

Length: 5 / 1269

Essay text:

Within the Charcoal grilling, number one market share is Kingsford, 57%. [pic] Figure 1. 2. Distribution channel Retail partners dislike price increase in charcoal, this is driving the customer away to other brand or other retail shop who sale other brand. Retail partners like promotion and they sale in various charcoal brand. They willing to work together with manufacturer during peak season occasion or promotion period. 3. Competition. 60% of survey shown that Kingsford is a high quality brand compare relative to 13% private label. The most competitive competitor is most consumers are tend to used gas grilling rather than charcoal grilling...

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