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Essay Details:
Essay text:
the fast growing India market required a paradigm shift from existing market to modern terminal market.The presenting marketing system characterized by:-
Long & insufficient supply chain
Huge wastage
Low price realization
It is not in the position to meet the growing need of the consumers for quality,safe, and hygiene product.
So in order to meet the consumer needs and provide the farmers proper protection from exploitation the modern terminal market was conceptualized with value add and goals.
# Features of modern terminal markets:-
Creation of modern teminal market with the:-
Organised growers at the back end...
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