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Choosing LG is a form of self-expression and self-satisfaction.
Brand Platform - The LG brand comprises four basic elements: values, promise, benefits, and personality.
Growth Strategy
• Fast Growth - Fast growth is the result of strategies designed to expand quickly, while improving the growth rate in terms of monetary value rather than quantity.
• Fast Innovation - Fast innovation involves setting extremely high innovation goals and securing a competitive edge, aiming for a target of 30% more than what our competitors can achieve. Fast innovation also means 30% more sales and improvement in our market share, new product development and unveiling such products 30% faster, developing technology and establishing corporate value three years ahead of our competitors...
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