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Essay text:
The whole concept of “Shoppertainment” is whats changing the scene.
If it’s about being “Different” I have to steer the conversation towards The Dubai Mall. The Dubai Mall being developed by Emaar Properties, set to open on Oct 30, 2008, is going to create a new identity for itself. What’s in the plan?
400 HD LED Displays
300 Advertising Panels
Total area of 12 mn sq feet with internal floor area of 5.9 mn sq feet & 3.77 mn sq feet of gross leasable space
1200 retail outlets
120 food & beverage outlets
An aquarium featuring 33,000 aquatic animals
World’s largest indoor gold souk & ice rink
22 screen cineplex
So the next time you set foot in the city to explore it, undoubtedly this is going to be your certain stop...
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