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ICP does not currently have the ability to make the investment themselves due to its poor financial situation. They would have no choice but to seek funding in the form of a loan from a bank.
B. Retrenchment
Inner-City Paint is having difficulty in meeting its financial commitments because their current ratio is below 1.00 (liabilities exceed assets). It already operates at relatively low cost therefore curtailing expenses would not be easy to accomplish. Instead ICP should consider a captive company strategy whereby they could partner with one of the giant competitors (e.g.: DuPont or Glidden) in exchange for long term viability...
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