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These ads, which were as well crafted as any product ad, appeared during commercial breaks of television programs and were the first of its kind. These pro-Eisenhower commercials, which Stevenson refused to do, helped shape a caring, friendly, and devoted persona of Eisenhower into the minds of the masses which is credited to his electoral victory. Although Stevenson acknowledged the power of television, producing ads for his 1956 race, he still wasn't able to thwart Eisenhower's already-established popularity among the American people.
Political advertising in the use of television has become so significantly renown that it is the "major form of communication among candidates and the voters they seek to reach out to" according to Richard Brody, Stanford University Press...
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