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The Container Corporation of America, a paperboard company, was beginning to realize a growing environmental movement. With an existing recycling track record and knowing that paper product recycling was an effective method of conserving natural resources, the CCA planned to spread the word and promote awareness. They sponsored a nationwide art contest for a design that would help identify the company's products that were manufactured using content that was recycled or recyclable. The winning symbol would represent the process of recycling paper. More than 500 young students and activists entered designs into the contest held in the spring of 1970 in Aspen, Colorado...
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