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Walter Cronkite, a famous broadcast journalist, started his career in radio and concluded, "Radio has its own special strengths and contributions. While TV pulls the big audience, it's still radio that's there virtually every place, all day, all night. It's radio that's there when disaster strikes. Radio is that medium of the single sense and frees the imagination." (Schulberg, 1989. pg 15)
Nearly 98 percent of people listen to the radio primarily for news, talk, entertainment, and sports. Unlike many other mass mediums radio is much more personal and friendly which attracts large audiences. Radio audiences have concluded that they listen to the radio, much like television, because they are either bored or lonely...
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