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Shalini Tripathi under whose valuable guidance, constant interest and encouragement, which have devoted her ever-precious time from her busy schedule and helped us in completing the Project.
This co-operation is not only useful for this project but will be a constant source of inspiration for us in the future.
We are also thankful to those who helped us intellectually in preparation of this project directly or indirectly.
GUERILLA MARKETING
Guerrilla marketing, as described by Jay Conrad Levinson in his popular 1984 book Guerrilla Marketing, is an unconventional way of performing promotional activities on a very low budget...
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