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To analyze a given message, an individual must be open-minded and be able to distinguish what the underlying theme is. Often times the message being portrayed to the consumer consists of numerous fallacies. In the print ad run from the R.J. Reynolds Company entitled Passive smoking: An active controversy, cogent reasoning is needed to analyze the message suggested to the readers. The R.J. Reynolds Company is using this paid advertisement to make readers believe that passive smoking is not harmful to one's health.
Interpreting the ad, we find that R.J. Reynolds Company is stating that the reader is sensationalized by the media and is only feed the information that second hand smoke is harmful...
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