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Television access is gained through electricity, “the absence of electricity will affect a standardized global media strategy that uses television advertisements” (Paul, 2005, pg.5). A third problem with the absence of electricity is the availability of telephones. This absence of phones will hurt a company’s internal communication network. Electricity directly affects the manner in which a company packages and transports its goods from market to market; it also affects how a company can communicate within its own firm and with its clients in areas of promotion strategy and communication policies...
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