Gillette

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Title: Gillette

Essay Details:

Subject: History

Author: Patricia B

Date: July 29, 2011

Level: University

Grade: A

Length: 2 / 547

Essay text:

He knew the profit would come from the repeated sale of the blades so it didn't matter if he lost money on the razor. Gillette's aftermarket strategy not only made him a millionaire, it is still successfully used by the Gillette Corporation and countless other businesses nearly 100 years later, proving that it is a viable business plan. Seeing the need for a better way to shave, Gillette took the straight razor and began to improve it. He created a razor that consisted of a double-edged, thin metallic blade that was attached to a T-shaped handle. An early version of the razor was released in 1895...

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