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The same garments are successively dubbed ?outlandish', ?in fashion' and ?out-dated' according to the apparent vagaries of prevailing fashionable sensibilities. Are we really duped by such duplicity? Or are we willing participants in the cycle of fashion? And perhaps more significantly, what relevance does the cycle have today in Western society's culture of mass consumerism?
The idea that fashion in dress follows a cyclical phase structure is not new. The sociologist, Quentin Bell made such an observation over fifty years ago in his book, On Human Finery. Moreover, his observation was based on accumulated evidence of an uninterrupted cyclical flow in dress change in Western society since at least the thirteenth century...
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