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Essay text:
Every group or society has a culture, and cultural influences on buying behaviour may vary greatly from country to country.
o Sub Culture :-
? A group of people with shared value systems based on common life experiences and situations.
? Each culture contains smaller sub cultures a group of people with shared value system based on common life experiences and situations. Sub culture includes nationalities, religions, racial group and geographic regions. Many sub culture make up important market segments and marketers often design products.
o Social Class:-
? Almost every society has some form of social structure, social classes are society’s relatively permanent and ordered divisions whose members share similar values, interests and behaviour...
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