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William Rasmussen was the mastermind behind the fresh edgy network that's broadcast to over half the countries in the world. Blossoming into a mini-media conglomeration in its own, ESPN has conquered of the so-called "Sports Nation" does not show any signs of slowing down anytime take over. In addition of being a subsidiary of Walt Disney Company, ESPN's colossal sweep of the United States and abroad can be attributed to its ambiguity to reach all markets in anyway possible, by development focusing on the sports fan, modernizing with the times, and the booming popularity of sports in general.
After being fired from his public relations job for Hartford Whalers, William Rasmussen employed his severance pay, which he used to buy a satellite transponder, his contacts in television, and a dream for a 24-hour cable network dedicated entirely to sports...
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