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Bajaj Auto may still be king in scooters, but that's a pie that's shrinking fast, by almost 15 per cent a year. In the market that's growing-motorcycles, at 25 per cent-Hero Honda rules the roost with a 50 per cent share, and Bajaj commands just about half of that. Motorcycles today make up 60 per cent of the 3.2 lakh a month two-wheeler market, and will count for two-thirds in three years. Bajaj may still be dominant in 50 per cent of the two wheeler market, but it is losing out completely in one-third of it, which Rajiv Bajaj calls the ''executive segment,'' where Hero Honda calls the shots.
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Common topics in this essay:
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