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Essay text:
The Etailing of services will assume a position of central importance in the future. Many attributes of the E-tailing of physical goods are directly transferable to selling services on the Internet.
The developments foreseen will massively reduce direct human interaction in the provision of services. In many areas, service without a face may at first take people aback. But, whether we like it or not, we are confronted with a "brave new world" of services (Zeithaml et al, 1996). Services require confidence, since they can only be described rather than experienced prior to being consumed. The Internet as an information medium is highly suitable for this, and will ultimately revolutionise
services even more than product businesses (Lovelock, 1996)...
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