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In order to keep growing, the company is presented with a couple options to increase its market share in the scissor type vehicle hoist market. One option is to expand in the U.S. market by convincing the wholesaler that handles selling the Duncan Lift to push it to customers more or establish a sales office in New York to increase sales. The other option to consider is to enter into the European Market. This could be accomplished by entering into a licensing agreement with Bar Maisse, a French company that specializes in wheel-alignment products. Duncan Industries also could consider entering into a joint-venture with Bar Maisse where profits and investment would be split 50-50...
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