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Because B2C companies are product driven, they maximize the value of the actual transaction, whereas B2B companies focus more on the relationship of the customer (Marketing, 2009). The differences of each of the types of web sites will be discussed in this paper.
Business to business web sites do business with suppliers and distributors over the Internet. They work primarily selling to other businesses rather than individual consumers. B2B sites must deal with all the different phases of the buying process. Different vendors or distributors will be in different phases of the buying process, so it is necessary to offer information that will be useful to all aspects of that process, whether it is purchasing, manufacturing, or some other step involved...
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