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Essay text:
Finally structure of
the dissertation is discussed.
1.2 Research context
Customer relationship management, because of its nature, technological
advancements, and its ability to attract and retain potential customers has received
tremendous attention form the organizations. CRM when deployed effectively helps
organization to focus directly on customer and succeed in customer-centric
environment.
The concept of customer relationship management (later referred as CRM) is not very
old. It originated from the early 1990’s because of the emerging demands in the world
(Ling and Yen, 2001; Xu et al...
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Common topics in this essay:
- Customer Relationship Management
- Customer Relationship Management
- Customer Relationship Management
- Customer Relationship Management
- Customer Relationship Management
- Customer Relationship Management
- Customer Relationship management
- Customer relationship management
- Customer relationship management
- customer relationship management
- Customer Relationship Management
- Customer Relationship Management
- Crm-Customer Relationship Management
- Customer Relationship Management
- Customer Relationship Management
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